United Sodas of America came to us with a simple premise: create a soda brand that represents the new America. In a world that just sees red and blue, United Sodas believes that variety unites. So much so that they launched with 12 flavors—and include a can of each in their flagship variety pack.
We worked with United Sodas to create stripped-back packaging and assets for their launch, imbuing each premium flavor with personality through copywriting and animation.
Packaging photography by Mari Juliano
Website developed by House of 207
3D renders by Aldo Gonzalez
Out of home photography by Kevin Batory
Tunes by Peter Freeman
Photos of amazing Americans (with Ashleigh Bowring + George)
Completed with CENTER Design

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